Quantcast goes global

Quantcast has just launched a massive update, making a giant leap from US-centric to global.

This is what our monthly global audience graph looks like now:

The countries listed represent our top five traffic sources.

I’ve only just started looking at what’s there, and it’s already provided some important insights into Gizmag’s audience that I’ve missed through the countless hours I’ve spent looking at data from services like Google Analytics, Clicky, ChartBeat, Technorati and Alexa. Sure, Google and Clicky can tell me some of this stuff (…and Alexa and Compete.com can guess, but I’m not listening) but Quantcast has managed to produce something that can do it “at a glance”.

I found this really interesting – we’ve been looking at the following graph for our US demographics for years now:

…but now we can see demographics for other countries. Here’s our Australian demographics – the difference in the age brackets shows that the same content attracts a different audience in different countries. (Not that I have a clue why – any ideas?)

There’s also site rankings in specific countries now:

Two days ago I asked why so many sites still aren’t “quantified” with Quantcast, and now that it’s global, the only reason I could see for being a straggler is gone – if you haven’t already, go do it!